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Simanta Sarkar

Digital Marketer and Copywriter

Experience

2018 - Present

Freelance Marketing Consultant

➢ To plan, strategize, and revitalize a lagging web presence for the company brand through effective communications for outbound and internal stakeholders

➢ In-charge of ideation and creation of all content/ communications related activities including monthly editorial calendar/content curation/ SEO / social media/ press releases/ internal communication

➢ In-charge of ideation, creation and delivery of all outbound Content including Blogs, Emailers, EBooks/Whitepapers, Web Copy, Social Media, Technical writing, Press Releases, etc. and copy editing, proofreading, SEO Formatting viz. keywords, Alt-Text, Meta-Description, etc.

➢ Build social/ digital strategies to boost visibility and engagement for company sponsored trade shows/ conferences

➢ Work closely with outside agencies to increase online presence for the Brand and layout a digital strategy and providing agency copywriters with company related topics and review and publish them

➢ Providing key inputs towards redesign of company website/ marketing communications material with content and graphics

➢ Work with internal stakeholders to create internal communication guidelines, strategies and material, responsible for all the upkeep of all company social handles

➢ Utilizing PR skills to reach out to awards, events, etc. to enhance the company brand wherever possible

➢ Supervising Graphic Designers to enrich content with images and infographics

➢ Drafting Business Proposals to be presented to Clients as part of Corporate Communications

➢ Ideation and delivery of all Internal Communication including Emailers, Referral Campaigns, Memos, Event updates, Brochures, etc.

2016 - 2018

Full Time Branding and Communications

➢ Responsible for ideation and delivery of Blogs, Buying Guides, Product Descriptions, Emailers, Web Copy, Social Media, Video Scripts, etc

➢ Editing Web/Product Copy to support change requests from Merchants/Clients/Customer Service

➢ Supervising Graphic Designers with ideation of infographics and diagrams that enrich Content

➢ Supervising, Editing and Proof Reading Freelance writers adhering to Company standards

2013 - 2016

Full Time Copywriting

➢ Ideating and delivering Content for global audiences across Dubai, India, Saudi Arabia, Kenya, Uganda, Nigeria, Bangladesh, etc.

➢ Creation and delivery of various mobile-ready Content viz. Daily Horoscope, Film Gossip, Breaking News, Real-time Sports Updates, Quiz Contests, etc.

➢ Translating content from English to Bengali & vice-versa to reach local demographics

About Me

What do I Want? To use my extensive digital marketing skills for drawing up engaging, to-the-point, and crisp Communication methodologies, whether internal or customer facing, to aid in the smooth operations of my employer while increasing their Brand value

Sim Sarkar

digital marketing and copywriting services- helpfulblogsandarticles

Education

2015

Masters of Business Administration (MBA)

2013

Bachelor of Computer Applications (BCA)

2010

Higher Secondary (+2)

My Digital Marketing Certification

HubSpot Inbound Marketing Certification (2017)

Additional Certifications & Projects​

 Degree in Multimedia & Animation (2010)

 Diploma in Desktop Publishing (2008)

 Diploma in Hardware Maintenance (2008)

 Completed Call Center training from Orion

 Completed Live Project from WEBEL on Java

 Completed Infrastructure Management (IMS) Works

Skills

Creative Writing & Storytelling 96%
HubSpot 90%
Client Proposals | Digital Inbound Marketing 90%
Digital Marketing Strategy | Remarketing 90%
Email Marketing | Website Strategy & Design 90%
Technical Writing | Blog Writing 90%
Business (B2B/B2C) Writing | Press Releases 96%
Branding and Identity | Social Media Strategy 96%
Newsletter Writing | Whitepaper/eBook Writing 96%

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