Digital Marketer and Copywriter
2018 - Present
Freelance Marketing Consultant
➢ To plan, strategize, and revitalize a lagging web presence for the company brand through effective communications for outbound and internal stakeholders
➢ In-charge of ideation and creation of all content/ communications related activities including monthly editorial calendar/content curation/ SEO / social media/ press releases/ internal communication
➢ In-charge of ideation, creation and delivery of all outbound Content including Blogs, Emailers, EBooks/Whitepapers, Web Copy, Social Media, Technical writing, Press Releases, etc. and copy editing, proofreading, SEO Formatting viz. keywords, Alt-Text, Meta-Description, etc.
➢ Build social/ digital strategies to boost visibility and engagement for company sponsored trade shows/ conferences
➢ Work closely with outside agencies to increase online presence for the Brand and layout a digital strategy and providing agency copywriters with company related topics and review and publish them
➢ Providing key inputs towards redesign of company website/ marketing communications material with content and graphics
➢ Work with internal stakeholders to create internal communication guidelines, strategies and material, responsible for all the upkeep of all company social handles
➢ Utilizing PR skills to reach out to awards, events, etc. to enhance the company brand wherever possible
➢ Supervising Graphic Designers to enrich content with images and infographics
➢ Drafting Business Proposals to be presented to Clients as part of Corporate Communications
➢ Ideation and delivery of all Internal Communication including Emailers, Referral Campaigns, Memos, Event updates, Brochures, etc.
2016 - 2018
Full Time Branding and Communications
➢ Responsible for ideation and delivery of Blogs, Buying Guides, Product Descriptions, Emailers, Web Copy, Social Media, Video Scripts, etc
➢ Editing Web/Product Copy to support change requests from Merchants/Clients/Customer Service
➢ Supervising Graphic Designers with ideation of infographics and diagrams that enrich Content
➢ Supervising, Editing and Proof Reading Freelance writers adhering to Company standards
2013 - 2016
Full Time Copywriting
➢ Ideating and delivering Content for global audiences across Dubai, India, Saudi Arabia, Kenya, Uganda, Nigeria, Bangladesh, etc.
➢ Creation and delivery of various mobile-ready Content viz. Daily Horoscope, Film Gossip, Breaking News, Real-time Sports Updates, Quiz Contests, etc.
➢ Translating content from English to Bengali & vice-versa to reach local demographics
What do I Want? To use my extensive digital marketing skills for drawing up engaging, to-the-point, and crisp Communication methodologies, whether internal or customer facing, to aid in the smooth operations of my employer while increasing their Brand value